LoyaltyGames has put together a collection of useful educational and training resources for Professionals and Students in the Loyalty, Gamification and Customer Engagement space. There is nothing better than working hard, learn widely and preparing well with the world’s best-practice institutions at your fingertips.
Take a look at our collection of Books, Blogs and Technology/Platform providers. More will be added shortly.
With so many of us living such a fast paced life, getting people’s attention is becoming harder than ever. This is particularly evident in the retail and consumer space where some studies indicate that the average American is exposed to over 3,000 marketing messages per day.
The ability to meaningfully engage with an audience (i.e. customers, employees, community, etc) is both an Art and a Science. Skills in psychology, data analytics and creative thinking are all valuable in this pursuit.
The 2014 Loyalty and Gamification World Championships (LoyaltyGames) have been developed in response to the increasing importance of these two areas for any successful organisation.
We recognise that there are many important differences between Loyalty and Gamification and look forward to this being the subject of much thoughtful discussion throughout the competition. But these two disciplines also have a lot in common and are being used together more frequently than ever.
Possessing a deep understating of both Loyalty and Gamification is extremely important for any professionals or students in areas such as Marketing, Strategy, Innovation and Human Resources. But we believe that these skills will one day be a part of the professional toolbox for any successful businessperson.
LoyaltyGames is an online competition that aims to help deepen people’s understanding of Loyalty, Gamification and User Engagement. Competitors will work through a variety of fun and interactive Multiple Choice Questions relating to case studies, theoretical concepts and real world challenges.
Entry is Free and you can register now.
APRIL 2, 2014
NEW COMPETITION NAME:
2014 LOYALTY AND GAMIFICATION WORLD CHAMPIONSHIPS
The Professional Services Champions League (PSCL) is proud to present the 2014 Loyalty and Gamification World Championships, LoyaltyGames (formerly ‘Gammify’).
The new name reflects the convergence of Loyalty Marketing and Gamification skills. The Loyalty industry is mature with well-established technical skills and customer experience foundations. The Gamification industry has grown rapidly due to its innovative applications, particularly across social, mobile and other digital platforms.
Mastering these two disciplines has become increasingly important for any company or organization wanting to motivate and drive user engagement among customers, employees and their relevant communities. Bringing loyalty and gamification together in one competition will celebrate and promote global education and skills development.
The 2014 Loyalty and Gamification World Championships will be conducted entirely online during the dates previously announced. Rounds 1 and 2 will each be run over a two-hour period simultaneously around the world.
Students and professionals will tackle a variety of fun and interactive Multiple Choice questions relating to practical case studies, theoretical concepts and real world challenges. The questions will challenge competitors’ knowledge and application of relevant industry skills including: marketing; strategy and innovation; customer analytics and gamification techniques. The top competitors will progress to the Online World Finals on August 9, 2014.
To aid with preparation for the competition, a set of practice questions will be made available in the weeks prior to Round 1 on the LoyaltyGames website.
Entry is FREE. Registrations are now open and Round 1 will be held on July 12, 2014.
For more information about the 2014 Loyalty and Gamification World Championships, visit our website: www.theloyaltygames.com.
The upcoming Gamification World Championships 2014 has today officially confirmed final dates and important updates to the competition structure. The Board of the Professional Services Champions League (“PSCL”) has today endorsed a number of important and necessary changes that will ensure with confidence that we can firmly commit to this timetable and execute an outstanding World Championships Event.
Organising a world championship is enjoyable, but not easy. It involves the seamless bringing together of the world’s best sponsors, venues, question teams, technologies, judges and most importantly – the best professionals and young talent. PSCL celebrates champions and makes excellence accessible to everyone.
Gamification is one of the youngest and fastest growing Professional Services industries in the world. Unlike other mature industries where we run other World Championships (e.g. Financial Modeling, Big Data Analytics), the Gamification industry presents several new challenges and exciting opportunities. Gamification is a young and evolving industry and the revised changes reflect some of the changes in strategy, structure and globalizing nature of the industry itself.
(a) “Champion” Definition
The lack of agreement and clarity around best practice standards of Gamification has made the tasks of defining a world champion very difficult until now. Stakeholder engagement over the past 9 months has explored these issues deeply with many of the most learned authors and practitioners in the world, often with divergent and difficult-to-reconcile views. We have now finally reached a satisfactory level of confidence and robustness in defining: “What makes a World Champion”. We will be releasing a structured official framework shortly with the key qualities, tools and methodologies that will be used to fairly and authentically identify the World Finalists and our inaugural Gamification World Champion. We believe this lengthy consultation stage was absolutely essential to the credentials and reputations of all participants, sponsors and PSCL.
(b) Free Entry
Participation in the world championship will now be free (note: not $25 as originally planned). The PSCL Board felt that the industry needs further maturity and internationalisation among professionals and students. Greater participation and global educational engagement is the best way to achieve this. Nothing is more important for the Gamification industry than international awareness and deeper respect for leading practitioners’ highly technical skills and cross-disciplinary mastery of business strategy, design and games-thinking. Participants who have paid their registration fees have been reimbursed their monies and remain registered for Round 1.
(c) New Dates
New dates for the Gamification World Championship 2014 as follows:
Round 1 will be held on July 12, 2014 (Online)
Round 2 will be held on July 26, 2014 (Online)
World Finals will be held on August 9, 2014 (Online)
(d) Virtual Online Finals
All three Rounds – Round 1, Round 2 and the World Finals will be held online. Each Round will continue to be based on case studies, multiple choice and open design thinking. The PSCL Board made the careful and difficult to decision to hold the World Finals online (which was originally scheduled for San Francisco).
One of the greatest competitive strengths of the Gamification industry is innovative thinking and responsive learning. It’s a major reason Gamification is a strategic cornerstone of online and mobile technologies, games, strategy, process design, systems thinking and enterprise innovation. The Virtual Online Finals will play to the fast-paced and adaptive advantages of the Gamification industry. Wide-ranging challenges will explore theories, ideas and complex technical skills in Gamification, including: loyalty and rewards, strategic decision making, business performance and the growing dependence of the understanding Gamification in big data analytics. The interactive Virtual World Final will be an extremely challenging event with various online and collaborative stages. The World Champion will receive USD$25,000 which has already been pledged by PSCL and existing Sponsorship commitment. We maintain the world’s highest quality Gamification judging panel.
Sponsorship is an important foundation of any elite international event, especially in an inaugural year. We’ve worked hard to build strong relationships with leading Gamification and non-Gamification companies around the world. We are confident the new revised world championship format will present a more exciting value-proposition for them. We thank our sponsors for their global leadership and ongoing feedback in helping us revise the competition format.
We look forward to working together with the broader Gamification community in delivering this important milestone event. Perhaps more than any other professional services industry, a true Gamification practitioner understands the need to adapt to opportunities and change. We apologize for any inconvenience caused in the change of dates – we trust you understand some of the complexities and genuine challenges facing us and this young and exciting industry.
Ultimately, as organizers and administrators of Professional Services World Championship Events, we are privileged to be custodians of an industry’s minds and hearts for a brief moment in time. Our upmost commitment must always be to do what is best for the industry. We believe we’ve adapted at the right time to the Gamification industry and know you will thoroughly enjoy the changes we’ve made to make the upcoming event an outstanding success.
“All failure is failure to adapt, all success is successful adaptation” – Max McKeown
We are delighted to announce the four world-leading authorities that have been selected to judge the Finals of the Gamification World Championships 2014. The confirmed judges are: Mario Herger, Marigo Raftopolous, Yu-Kai Chou and Tyler Altrup. Selection of judges was based on commercial understanding, technical expertise and contributions to global Gamification industry.
Mario “Supermario” Herger is a widely-regarded as the leading global thought leader in Enterprise Gamification. Mario has over 15+ years’ experience with SAP. Mario is a leading author and international speaker at GSummit, Cisco, Gamification World Asia and Gamification Conference Tokyo. Mario’s strong social media following and influence has him currently ranked #1 on the world Gamification Guru Social leaderboard (May 2013).
Marigo is a world-leading expert on Enterprise Gamification and Gamification Strategy. Marigo has over 20 years’ management consulting experience at Booz Allen & Hamiton and Deloitte. Marigo is co-founder of Games for Change Australia-New Zealand. Marigo is widely-renowned global speaker and author on Enterprise innovation using gamification, systems thinking and experience design.
Yu-Kai Chou is a leading international pioneer on Consumer Gamification. Yu-Kai specialises in Loyalty and Rewards Design. Yu-Kai’s prolific and inspiring industry leadership has seen him lecture and advise clients globally, including Stanford, Google and eBay. Yu-Kai is globally recognised for his seminal “Octalysis” Gamification Framework.
Tyler Altrup is a gamification veteran and Solutions Architect at Badgeville. Tyler has a wealth of experience across gamification, behavioural mechanics, engagement strategy, social media measurement and brand management.
We are pleased to give you updates from our Official University Partner, the University of Waterloo, as they prepare for their exciting gamification conference which gets underway in only a few weeks.
The full speaker program has just been released on Friday and below are key highlights of what you don’t want to miss at the Gamification 2013 Conference October 2-4, 2013, at University of Waterloo, Stratford Campus.
There will be something for everyone looking at using game elements to increase employee participation, student and workplace health, learning outcomes, citizen engagement, research participation, and more. Here are just some of the results being presented from research and case studies that are uncovering best practices and nuances in game design and applications:
Here are just 3 of the sessions during which some of these findings will be shared:
“The Motivational GPS” session draws from neuroscience, paleoanthropology, development psychology, behavioral economics and sociology research to refine our understanding of motivation from rudimentary to the targeted capability of a GPS system
“I want to be a Captain!” Gamification in the Old Weather Science Project found that what appealed to committed participants turned off casual users. In this session the presenters look at how to refine gamification designs to appeal to different types of participant groups to maintain engagement with each.
Gamification and On-the-Job Behaviour across 4 Countries – a study over 2 years in planning and involving hundreds of participants extends a common gamification system to a CRM system. See how a customized experience impacts engagement and business outcomes.
Take a look now at the agenda: https://uwaterloo.ca/gamification/program-and-speakers
With more than 50 sessions from over 33 organizations and 8 countries, you don’t want to miss the insights and discussions that will be happening here October 2-4.
Register for the conference today to secure your seat: https://www.regonline.ca/builder/site/Default.aspx?EventID=1217591
Already registered? Share with us on Twitter what you are most looking forward to using tag #gameit13.
The Gamification World Championships is pleased to be working with The Creative Innovation Asia Pacific Conference 2013, an event that brings together 40 global leaders, innovators and thinkers to deliver world-class creative ideas and pragmatic solutions. Gamification will play a significant role in bringing change to cultures all over the world and we encourage Gamifiers to attend all or part of this inspiring event.
Over three days, 27-29th November, in Melbourne, Australia, big and small business, entrepreneurs, educators, creative and government leaders, emerging talent and leading thinkers from around the World, Asia and Australia will join together for fresh insights, ideas, tools and connections.
2013 is focuses on the Race to the Future, E6: Environment. Energy. Economy. Education. Entrepreneurship. Ethical Leadership. Speakers include environmentalists, authors, futurists, entrepreneurs and innovators from such diverse countries as China, India, Czech Republic, UK, Canada and Singapore.
Deep Conversations start at $100 and Master Classes at $195. We are pleased to offer a 10% discount on all enrollments. Simply enter the code E6 on the payment page.
Gamification World Championship organizers hit the sunny streets of Madrid 20-21st June to speak at the second Gamification World Congress.
If the line up wasn’t impressive enough – Richard Bartel, Pilar Jericó, Andrzej Marczewski and, of course, event organizer Sergio Jiménez – the giant media screen towering over a black, two-level stage at the end of the double-story auditorium does the job. Over 400 people are registered for the Gamification World Congress in Madrid. They’re here for two days of networking with other gamification enthusiasts and to hear from over 25 speakers on how gamification is impacting the globe.
This is the second Gamification World Congress, run by leading gamifier Sergio Jiménez. True to his vision of the Congress being a pivotal place of connection and innovation for Gamifiers around the world, the event moved from the shoreline town of Valencia in 2012 to Spain’s capital, Madrid for 2013. The energy was tangible even before the conference began, with attendees lining up into Plaza de Callao to get a seat. Richard Bartel is first up, followed by the game designers of Game of Thrones and ending with some rather unusually, yet memorably presented advice on how to get gamification strategies approved by your boss from Bart Briers.
Gammify had a 15 minute spot to explain the purpose of the competition and how it aims to grow and deepen the global understanding of gamification by giving people the opportunity to practice the implementation of quality gamification techniques. Aside from the number of people interested in Gammify as a result, the highlights of the conference were without a doubt the quality speakers and entertaining extras Sergio and his team of professionals had worked hard to include. Translation between English and Spanish was provided by a couple of very enthusiastic translators who had been rehearsing off the speaker notes all week. Participants competed in a game, winning points for tweeting about speakers and events, with the winners receiving a private lunch with a couple of the speakers. We weren’t too disappointed at not making it to the top ten though because our lunch table consisted of Richard Bartel and the fabulous crew from Jugo. The networking continued way into the night with some complimentary drinks at a rooftop bar after the close of the first day.
Overall, the Gamification World Conference was brilliantly organized, well executed, provided great value for all the attendees as well as a little bit of fun. Congratulations to Sergio and his team for such a wonderful event, we were privileged to be a part of it!