New York-based Brian is flying after finishing Round 1 ranked #1 at the LoyaltyGames. Brian is a certifiable Loyalty practitioner expert with diverse technical skills and formidable industry background – including Loyalty, CRM, E-Commerce, Sales and Product Marketing that will carry him far in the World Championships Finals. Brian currently works as VP of CRM at E*TRADE – a financial services company providing a full suite of online brokerage, investing and related banking solutions. Previously had 15+ years’ industry work experience at Tier 1 firms: Sears Holdings, Affinion Loyalty Group and CapitalOne. Expect a fascinating showdown in the Finals with technology leaders Martin Naude (South Africa) and Dave Neuman (USA) around the non-for-profit World Vision case study for the World Finals. Brian’s practical hands-on industry experience may give him a competitive edge over many World Finalists.