LoyaltyGames Question Framework


We separate the Loyalty and Gamification sections to clearly outline the educational skills and technical expertise for the World Championship event. Round 1 and Round 2 Questions are based around the above framework exclusively. The themes will explore real-life business cases and company challenges. The dynamic overlap between the two industries is exciting. Expect some questions and case studies will focus on real-world independencies and interrelationships. Most questions will be case study multiple-choice format. Some may require written responses.

Industry Sectors
The core of the World Championship curriculum is based around Retail, Financial Services, Mobile and Social Technologies and HR/Employee Engagement. Additional industry subject matters may be tested, but will not be the main focus of the Question Design team.

Round 1 and 2 are two-hour online challenges held simultaneously around the world. Top competitors from Round 1 progress through to Round 2.

Loyalty and Gamification Skills
Testing is balanced between Quantitative and Qualitative skills:
Examples of Quantitative Skills include: Measuring Mobile ROI on Loyalty Program; Designing Recommendation Engines; Gamified Mechanics
Examples of Qualitative Skills include: Understanding of Systems Thinking; Behavioural Frameworks; Gamification Player Types; Brand Management

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