2014 Loyalty and Gamification World Championships



The 2014 Loyalty and Gamification World Championships (“LoyaltyGames”) is a FREE online competition for students and professionals to test and develop people’s skills and understanding of Gamification and Loyalty Marketing.

Mastering these two disciplines has become increasingly important for any company or organization wanting to motivate and drive user engagement among customers, employees and their relevant communities.

Competitors will individually work through a variety of fun and interactive Multiple Choice Questions relating to Case Studies, theoretical concepts and real world challenges. Rounds 1 & 2 will be held simultaneously around the world and conducted online over a 2-hour period.

LoyaltyGames 2014 is a World Championship Event independently organized and administered by the Professional Services Champions League (PSCL).

Competition Timeline

Online Case Study Style Questions
July 12, 2014

Online Case Study Style Questions
July 26, 2014

World Championship Finals
August 9, 2014

How LoyaltyGames Works

Online Rounds
Rounds 1 & 2 will be conducted entirely online at the same time worldwide. All participants compete individually over two hours. Competitors will complete a variety of multiple-choice questions and case studies that test skills and expertise in Loyalty and Gamification. There will be a strong focus on exploring the real-life business approaches and techniques that drive improved user engagement among customers, employees and communities.

Round 2 will be structured very similarly to Round 1, but with a higher degree of difficulty.

The top competitors will progress to the World Finals, which will also be conducted online. As part of the World Finals, we’ll also be holding the Special Interactive Event. Further details will be released throughout the competition.

Education and Continuous Learning
LoyaltyGames is designed to help deepen people’s understanding of the increasingly important Loyalty and Gamification disciplines. We will be releasing an illustrative “Trial Question” Guide prior to the competition. Suggested solutions will be made available at the conclusion of LoyaltyGames 2014.


Major Partners

Loyalty & Gamification Partners

Community and Events

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