Congratulations to

Martin Naude (1st Place)
Krzysztof Przybylski (2nd Place)
Daria Demina (3rd Place)

Among the 12 World Finalists are superstars from India, Poland, Russia, Portugal, South Africa, Canada and the US. The group of Finalists includes Professionals and several Postgraduate as well as Undergraduate Students.

The Final Hurdle

On Saturday August 2nd, our Top 12 tackled a challenge inspired by leading humanitarian relief and advocacy agency, World Vision. The Case Study pushed our Finalists to individually develop a full submission – their Game Plan – in only 4 hours, to address engagement across the organization and in its communities. Each of the Finalists’ Game Plans can now be viewed at The Finalists are also being interviewed about their Game Plans by members of the judging panel, which includes 12 eminent figures in Loyalty Marketing and Gamification. The Finalists’ work as well as their performance in their interview, will determine who is crowned the Inaugural LoyaltyGames World Champion. The Winners will be announced in our Finals Video Broadcast, which will be live streamed on Sunday August 10, 2014, starting at 9am San Francisco time.


Get involved

Over the next few weeks we’ll take you close to the heat of the action. We’ll be bringing you Finalist profiles, their full Case Study Game Plans, as well as showing you our competitors’ own video diary commentaries. We welcome your thoughts as the World Champion is decided, tweet us @loyaltygames.

Meet the 2014 Finalists

“Renaissance Man”

“Dynamic Daria”

“Super G”

“The Goto Guy”

“The Strategist”

“Special K”

“The Technologist”

“Versatile Veteran”

“The Gamificator”

“The Catalyst”

“The Indubitable”

“The X-Factor”

Competition Timeline

Online Case Study Style Questions
July 12, 2014

Online Case Study Style Questions
July 26, 2014

World Championship Finals
August 10, 2014


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International Gamification Expert

Gamification Model Canvas

International Gamification Expert

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International Mobile Marketing Expert

International Loyalty Expert

Major Partners

Global Associations, Media and Event Partners

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